• 口碑 - 引用次数：24

  Finally, some suggestions on how to decrease consumers’ perceived risk, such as enhancing the effects of public praise and spreading the relative law guarantee, etc. have been given from seven respects.

  最后从加强口碑效应、告知相关法律保障等七方面提出了降低消费者感知风险的建议。

  参考来源 - B2C电子商务中消费者感知风险影响因素的实证研究

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